Let's Create Your Marketing Plan. I'll Execute it.
Small business owners, especially those who have been in business for more than a few years, have often cobbled together something that resembles a marketing plan. But those same business owners are often unsure if what they are doing is really working, or if it is, find they have less and less time to execute their plans as their business continues to grow. That's where I can help.
I will help you figure out a marketing plan that works for you. And then I will run it.
This service is for you if:
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You need help figuring out and executing your most effective marketing strategy.
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You want to take routine marketing tasks off your plate like posting to social media or reviewing your Google analytics. (You don't do that? No worries. I can.)
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You feel like everything you have (your marketing materials, your logo, your website) is outdated or incohesive and could use some freshening up.
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You're heading into your busy season or launching a new service or product and need to make a big marketing push.
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The projects on your to-do list could keep someone else busy for a few hours every month.
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You want to get ahead, not fall further behind, on your marketing efforts.
Packages and Pricing
Let's Create Your Marketing Plan. I'll Execute it.
You need marketing help.
But it's more of a one-off thing.
No problem. I can help you with photography, copywriting, branding, or consulting about the general direction of your marketing efforts.
Photography
Images are crucial to the way you showcase your business and relate to your audience. Whether it's a great headshot of you, interior shots of your office environment or a well-lit photo that shows what you make and sell, you need good photos. I started a portrait photography business in 2009, so I know my way around a camera.
In addition, I have an eye for good photography so I can help you hunt for the perfect image for your site or even make edits to your existing photos.
Female headshot against brick wall
Class black and white portrait against brick wall
Comedian Environmental Portrait in Wicker Park Chicago against red door frame
Comedian Environmental Portrait in Wicker Park Chicago sipping coffee natural light
Sink vignette by home designer
Photo of kitchen design for home staging
kids bedroom photo
Custom wedding invitation for Michigan wedding
Photo of custom wedding invitation suite
Contact me for rates.
Copywriting
AKA Why You Need a Professional Wordsmith.
When I was studying journalism in college, my professors drilled into me the necessity for capturing a reader's attention within the first sentence of an article. If you don’t hook a reader there, you’ve lost them. In today’s face-paced world, people don’t have time to figure out what the thing is that you’re trying to say. You need to say it clearly, succinctly and preferably with some humor or intrigue. A professional copywriter will do that every time.
copywriting projects I can do:
Requests for Proposals – Blog posts – Pitch Materials – Email Newsletters – LinkedIn, Facebook, Twitter and Instagram Posts – Bios – Pricing Guides – Infographics – Video Transcripts – Website Sales Pages – Advertisements – Award Submissions – Client Communications – Presentations
Feel like taking any of these writing projects off your plate? You should. Leave these writing projects to a professional and spend your time running your business.
Branding is such a nebulous term. Anything can be an opportunity for branding, but not everything should be. Is branding your logo? Is it your website? Is it your social media feed? Is it your office space? Is it your colors? Is it your font? Is it your voice? Is it your photography? The answer is yes.
Branding is anything that distinguishes your business from your rivals in the eyes of your customer.
As a small business, you are your brand, so the line between personal and professional can get blurred. I can help you sort through it all and come out the other side with a clearer vision of your brand and how you can easily and consistently maintain it.
Brand reviews begin at $250.
branding
consulting
Marketing can feel overwhelming.
Where should you start? How much should you do? Should you pay for an ad in a local paper or invest in updating your website? Every business is different, and what may work for your competition, may not work for you.
If you're feeling lost and need direction, I can help. I will learn about your business and give you actionable items that will lead you to more visibility, more clients, or more income - whichever we determine will best meet your current needs.
Plus if nothing else, it's nice just to have another person to bounce ideas off of. Maybe you already have an idea for a campaign but want a second opinion on how best to run it. Bounce your ideas off me and together, we'll determine the best course of action for you and your business.